Catch the trend before it peaks.
EarlyCue watches Instagram and TikTok at scale, spots rising reel formats in your niche, and helps you create your version.
EarlyCue watches Instagram and TikTok at scale, spots rising reel formats in your niche, and helps you create your version.
EarlyCue agent
Every other trend tool
A trend feed ranks videos that have already gone viral. Ad-spy tools call an ad proven once it has survived 30 days. Both are lagging indicators — a month of survivorship bias baked in before you ever see the signal.
By the time it’s in a feed, the window is closed. The reach went to whoever moved in week one.
A typical trend feed — not EarlyCue
Street “rate my fit”
4.2M views
Format lifecycle · first seen 41 days ago
30-day glow-up diary
6.1M views
Format lifecycle · first seen 52 days ago
One-pan recipe flip
2.8M views
Format lifecycle · first seen 38 days ago
With EarlyCue
Every reel format follows the same curve: a few creators find it, it spreads, it peaks, it dies. EarlyCue tracks each format’s life live — and calls yours while it’s still climbing.
Same curve as the feed above — different entry point.
Thousands of fresh reels an hour, every video's numbers recorded over time.
Overperformers get broken down into hook, body and CTA, then labelled by format.
You get the rising format, the fit for your product, and the script to shoot it.
The intelligence
EarlyCue takes apart every winning reel in your niche — hook, setup, payoff, CTA, sound — and shows you which of them are working right now, and which are worn out. You pick from answers, not hunches.
Your hook, ranked
Attention runs on contrast. Contrast belongs to whoever moves first.
Book a callInside the breakdown
@maya.skin
♫ original audio
HOOK · 0:00–0:02
▲ rising · 41 creatorsPremise line, deadpan stare
SETUP · 0:02–0:08
fresh to your audienceList items, one cut each
PAYOFF · 0:08–0:15
beats soft endings 2.3xContrarian pick, held longest
CTA · 0:15–0:19
proven in 3 niches“Which one are you still buying?”
SOUND
trending 6 daysSped-up pop · 118 BPM
Every reel decomposed — hook, setup, payoff, CTA, sound — and labelled into living formats
All the popular niches, tracked. Need one we don't cover yet? Mark it on the platform and the radar goes deep on it too.
They surface what already won. The ad-spy standard for "this works" is an ad still running after 30 days, and trend feeds rank videos that already went viral. We track formats and their lifecycle, and call them while they're still rising, so you move before everyone else does.
Public short-form video on Instagram and TikTok, tracked continuously. We record how each video's numbers move over time, and videos that overperform their creator's own baseline get broken down frame by frame and labelled by format.
Trend calls for your niche with the evidence behind them, an agent you can ask anything the index can answer, and a ready-to-shoot brief for the format you pick: script, shot list, hook variants, and timing.
All the popular niches are tracked already. If yours isn't, mark it on the platform and we add it to the radar and go deep on it, the same tracking, breakdowns and calls as every other niche.
Fresh reels are tracked continuously and every video's numbers are recorded over time, so a call updates as the format moves. You see where a format is on its curve today, not where it was last month.
If choosing what to shoot is your bottleneck, let's talk.
